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New music phones from Sony Ericsson: W880/W888 and W610
Date: 06 February 2007
New music phones from Sony Ericsson: W880/W888 and W610
Sony Ericsson today announces two new Walkman® phones; the W880/W888 and W610 build on the success of hit-models such as the W810 and to broaden the appeal of the Walkman® phone. 20 million Walkman® phones have been sold to date. Sony Ericsson also announces a suite of music accessories designed to enhance the Walkman® phone listening experience.

At just 9.4mm thin, the Sony Ericsson W880/W888 is the slimmest Sony Ericsson phone yet and combines the full Walkman® phone experience with a device that fits easily into your pocket. The 1GB Memory Stick Micro™ (M2™) provided in-box gives you room to store up to 900 full length tracks, whilst the host of innovative music applications (such as Walkman® Player 2.0 & Disc2Phone) make it easy to get music onto your phone in the first place & search through play lists once its there. All of this, plus a 2.0 megapixel camera, is packed into a UMTS phone that’s as slim as a standard CD case.
Of course, the W880/W888 is about more than just good looks. The Disc2Phone music management software allows the user to transfer their tracks easily and with no fuss from PC straight onto the phone. With Bluetooth Audio Streaming, all of that music can be enjoyed wirelessly on a Stereo Bluetooth Headset such as the HBH-DS970, or by streaming music directly to a home or car stereo (via the new Music Bluetooth™ Receiver MBR-100). Importantly for a music phone, all of this functionality has been introduced without having to compromise on battery life. The W880/W888 delivers up to 18 hours music listening time & features a Flight Mode which allows the phone to be switched-off in mobile-prohibited environments.
The W880 Walkman® phone is a UMTS 2100 GPRS 900/1800/1900 music phone and will be available in selected markets from Q1 2007. The W888 Walkman® phone is a GSM variant, minus the video telephony functionality, intended specifically for China where 3G services are not established.

The Sony Ericsson W610 Walkman® phone is all about the detail, whether this is detail in design that builds on the look of earlier Walkman® phones or the detailed combination of mobile music with a credible digital camera. The W610 stores up to 470 full-length music tracks* on the 512MB Memory Stick Micro™ (M2) provided, and offers the inventive TrackID™ music recognition application; a feature that lets the user record a clip of an unknown music track onto their phone and immediately receive a notification of the track name, artist and album. Add to this a 2.0 megapixel camera with auto focus and the W610 is a credible fusion of phone, music player & digital camera.
The W610 provides a horizontal camera menu – so that the user holds it as they would a regular camera when taking a picture - and a Picture blogging facility for uploading photo’s direct to a user’s online blog site. Switching back to the music credentials, the W610 includes an RDS FM Radio
The W610 Walkman® phone is an EDGE 850/900/1800/1900 music camera phone and will be available in selected markets from Q2 2007.
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